Should Painters Use Facebook and Instagram to Get More Jobs?

Short answer? Absolutely.

If your painting business isn’t using Facebook and Instagram (Meta ads) to generate leads and fill your calendar, you’re missing out on one of the most cost-effective marketing channels available—especially for residential repaints and seasonal promotions.

Let’s break down how painters can use Facebook and Instagram to get more jobs, faster.

Why Facebook and Instagram Work So Well for Painters

With over 250 million active users in the U.S., Facebook and Instagram offer unmatched local visibility. But it’s not just about showing up—it’s about showing up in the right way to the right people.

Here’s what makes Meta platforms powerful:

• 🎯 Advanced Targeting – Reach homeowners and property managers based on:
  • Zip code or neighborhood

  • Age of home

  • Income level

  • Homeownership status

  • Interests like HGTV, DIY, renovations, etc.

• 🧠 Behavior-Based Retargeting – Show ads to:
  • People who visited your website but didn’t convert

  • Leads who didn’t respond to your estimate

  • Past customers due for touch-ups or new projects

• 📸 Visual Storytelling – Before-and-after project photos, time-lapse videos, and customer testimonials all shine on Instagram and Facebook.

• 📅 Seasonal Promotions – Run limited-time offers like:
  • “Book your spring exterior before it rains!”

  • “Interior refresh specials before the holidays”

  • “Summer repaint bundles – decks + fences!”

What Types of Painting Businesses Benefit the Most?

• Residential Painters – Target homeowners with specific home types and neighborhood profiles.

• Commercial Painters – Run brand-awareness campaigns and retarget property managers.

• Cabinet & Specialty Painters – Use high-quality visual ads to showcase premium finishes.

• Newer Companies – Build awareness quickly in your local market, even if SEO hasn’t kicked in yet.

What Can You Expect From a Facebook/Instagram Campaign?

Real Examples of What Works

• 📷 Before & After Carousel Ads – Let the transformation do the selling.

• 📽️ Time-Lapse Videos – Show the process and professionalism.

• 🎯 “Estimate Reminder” Retargeting Ads – Gentle nudges to unresponsive leads.

• 🏘️ Neighborhood Campaigns – “We’re painting in [your neighborhood] this week!”

How Much Should Painters Spend on Meta Ads?

You can start seeing results with as little as $300–$500/month, though $1,000–$2,000/month will unlock full retargeting and lead nurturing potential.

Pro Tip: The key isn’t just spending more—it’s running the right ads, with great creative, and a follow-up system in place.

Combine With Other Marketing Channels

Facebook and Instagram ads work even better when combined with:

• Google Ads for high-intent search traffic

• Local SEO for long-term organic visibility

• CRM + Automation for fast follow-up

When everything works together, you create a predictable lead engine that runs year-round.

Don’t Sleep on Meta Ads

If you’re still relying only on referrals, yard signs, or third-party lead providers, Facebook and Instagram ads are your opportunity to own your marketing, build your brand, and stay top-of-mind in your local market.

Want help setting up painter-specific Meta ads that generate leads and jobs?

👉 Book a Free Strategy Call and let’s build your campaign together.