Proven Digital Strategies from the Team at Inspired Painter Agency
If you’re a painting contractor wondering how to get more leads online — you’re not alone. Whether you’re a one-man shop or running multiple crews, leads are the lifeblood of your business. And in today’s world, those leads are online.
At Inspired Painter Agency (IPA), we help residential and commercial painters grow their businesses using proven digital marketing strategies that generate consistent, qualified leads. In this blog, we’ll walk you through exactly how you can do the same — and what most painters are missing.
Why Digital Marketing Matters for Painting Contractors
Let’s face it: Word of mouth isn’t enough anymore. Homeowners and property managers are searching for painters on Google, Facebook, Instagram, and even voice search assistants. If you’re not showing up, you’re leaving jobs (and money) on the table.
And if you’re relying solely on referrals or third-party platforms like HomeAdvisor, you’re competing with dozens of other painters… without owning your own lead flow.
5 Proven Ways Painters Can Get More Leads Online
1. Local SEO for Painting Contractors
Local SEO is how you show up when someone searches “painters near me” or “interior house painting in [Your City].”
To rank high in those results, you need:
- A fully optimized Google Business Profile
- A mobile-friendly, SEO-optimized website
- Local keywords throughout your site (like “exterior painting Seattle”)
- Listings in trusted directories (Angi, Yelp, Houzz, etc.)
At IPA, we help painters build strong local SEO foundations that keep their phone ringing with jobs from the neighborhoods they want.
2. Google Ads: Instant Visibility in Your Market
Want to show up at the top of Google instantly? That’s where Google Ads come in.
With a targeted pay-per-click (PPC) campaign, you can appear above the map pack and organic listings — right when someone is searching for a painter in your service area.
Here’s what works:
- Branded search ads (“Your Company Name + painter”)
- Location-targeted service ads (interior/exterior, commercial/residential)
- Landing pages optimized for conversion
IPA’s Google Ads team builds high-converting campaigns designed specifically for painting companies, managing everything from keyword strategy to budget optimization.
3. Meta (Facebook & Instagram) Ads That Convert
Social media ads are perfect for painters because they allow you to:
- Show off your work (before/after photos)
- Target local homeowners and property managers
- Promote seasonal specials and limited-time offers
We’ve helped painters use Meta ads to generate jobs like:
- Exterior repaint specials before summer
- Interior winter touch-ups
- Commercial tenant improvement work
IPA crafts visually engaging ads that get clicks, calls, and estimate requests — even if you’ve never run an ad before.
4. A Website That Actually Gets You Leads
Many painting companies have a website… but most of them don’t convert.
Here’s what a lead-generating painting website needs:
- Clear services & service area listings
- Strong calls to action (“Get a Free Estimate”)
- Trust signals: Reviews, badges, before/after galleries
- Fast loading, mobile responsive design
- Integrated contact forms, phone links, and scheduling tools
🛠️ IPA specializes in building painter websites that don’t just look good — they book jobs.
5. CRM, Automation & Review Generation
Getting leads is great. But turning leads into paying jobs? That’s where CRM and automation come in.
A good system lets you:
- Respond to leads faster (speed = conversions)
- Follow up with leads who didn’t book yet
- Ask happy clients for Google reviews
- Keep your pipeline full without chasing every estimate
IPA helps painting businesses implement simple yet powerful automation that saves time and closes more jobs.
🚀 Want More Painting Leads? Let’s Talk.
Schedule a free Growth Accelerator Call and find out exactly how we can help your painting business bring in more leads, more jobs, and more revenue.
